Keelix's own builds, published in full.
A firm with no client results has two options: borrow somebody else’s numbers, or show its own work. These are Keelix’s own builds — the architecture, the criteria they are judged against, what has actually been measured, and where they fall over.
Publishing the acceptance criteria before the results is deliberate. It is the part most firms will not put in writing, and it costs nothing to be honest about what has not been measured yet. Where a figure is missing below, it is missing because it has not been observed — not because it was disappointing.
Evidence policy
Nothing on this site is a client result. When client work is published,
it will be measured against a baseline recorded before implementation,
published with permission, and will include what did not work.